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The web site drip-tips.smokitaly.com had the following in the site, "Beautiful and Safe Italian Accessories for your E-Cig." We saw that the webpage stated " Made in Italy DRIP TIPS." It also said " Great Quality Materials and Design. All the concept of the made in italy drip tips is based on the safety of the product. Why our drip tips are so safe? All the materials that are in contact with the liquid and the person must be certificated for food contact. These materials, during their use, shouldnt release substances that may be hurtful for the consumers health." The header had drip tip as the highest ranking optimized keyword. This keyword is followed by drip tips, made in italy drip tips, and luxury drip tips which isn't as urgent as drip tip. The other words drip-tips.smokitaly.com used was italian e-cigarette. made in italy is included but could not be understood by web engines.