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The web site promec.smokitaly.com had the following in the site, "Smokitaly proudly introduces PROMEC, the new Mechanical Mod E-Cigarette." We saw that the webpage stated " ProMec Italy is made using very high quality materials." It also said " For the main body and the cap 510 stainless steel has been used with brushed finishing. The central contact pin, adjustable in the battery section, are made in naval brass with anti oxidation treatment and molding, making them hard-wearing and improving the adjustability. Choose your made in italy mechanical mod." The header had mechanical mod as the highest ranking optimized keyword. This keyword is followed by mechanical e-cigarette, italian e-cigarette, and made in italy which isn't as urgent as mechanical mod.